Change of Name Means Change of Programming
SciFi will be changing to SyFy, essentially getting an upgrade. How is this important? According to SciFi Channel representatives, it means a lot. The new catch phrase is to “Imagine Greater”. What it boils down to is they’re shedding what preconceptions the SciFi channel had before: reputation for putting out bad movies and showing the retreads of shows that couldn’t quite hack it today. Will this change the fact that SciFi, or Syfy, will be any better than before? Well, I don’t know, but the marketing gimmick is pretty darn clever. Sure it’s changing a few letters, but when you put it in perspective, it’s really changing the way business is run. Here’s what you can expect. You can expect to see more genres touched upon on the SyFy Channel with edgier shows, movies, series, etc. It will broaden the scope instead of just sticking with Science Fiction. Now more people can watch the channel and that means ratings. You can also expect daytime SyFy channel to not run marathons on one show. Now, here’s the biggest question: Will they keep their hit-or-miss Saturday movie. Unfortunately yes. However, more caution has been made in being selective on what movie gets played. We’ll find out soon enough.